Forest & Garden
Website Proposal · August 2026
Prepared for Warragul Forest & Garden

A website system that turns lawns into leads.

A modern, brand-aligned system built to sell your robotic mowers — showcase the range, tell your local story, and book more on-site demos. Built mobile-first around your Forest & Garden brand, and designed as reusable templates so every town you service can have its own site.

See the investment The ongoing plan
Prepared by
Wurk Pty Ltd
Timeline
2–3 weeks
Investment
$6,995 + GST AUD
The opportunity

Robotic mowing is booming — but most buyers still don't know who to trust to set it up right. That's your edge: a local team that installs, services, and stands behind every machine.

A single homepage competes for "robotic mower Victoria" — a search that's near-impossible to win. A dedicated site for each town you service captures the local buyers already searching for you. This project builds that — a fast, premium website system that puts the mowers front-and-centre, builds trust, and makes booking a free on-site demo effortless, town by town.

What's included
01

Two reusable brand templates

Two site designs built to your Forest & Garden brand — one for Kress, one for Kress + Husqvarna — as reusable templates you can launch a new town from in days.

02

Three towns, launched

Warragul, Drouin and Traralgon — three live sites ready to capture leads from day one (see below).

03

Built to convert

Guided demo-booking form, "do we service your area?" checker, savings calculator, book-a-demo calendar, "which mower suits me?" quiz, WhatsApp chat, live Google reviews and a buyer's-guide download — all built in.

04

Found on Google

A page per town targeting real local searches, with FAQ rich-snippet markup — more front doors into your business, compounding as you add towns.

05

Cinematic & mobile-first

A full-screen video hero of your mowers in action, sharp on every device, light/dark mode and fast load times — most of your visitors are on their phones.

06

Hosting, SSL & handover

Domains connected, security and certificates handled, launched, tested and handed over — nothing technical for you to touch.

Your launch towns
Warragul
Kress + Husqvarna
Drouin
Kress + Husqvarna
Traralgon
Kress
Every site includes
Home

Video hero, featured models, how it works and clear calls to book a demo.

Range

Your robotic-mower line-up — Kress, Husqvarna & Segway — with specs and pricing.

Story

Your local story, why you're the experts, and the demo-booking enquiry form.

The investment
Complete website system — one-off
$6,995+ GST AUD
Fixed project fee. No surprises — everything below is included.
Two brand-aligned templates (Kress; Kress + Husqvarna)
Three suburb sites launched
Cinematic video hero
Guided demo-booking form
"Do we service your area?" checker
Savings & payback calculator
Book-a-demo calendar
"Which mower suits me?" quiz
WhatsApp chat & live Google reviews
FAQ with Google rich-snippet markup
Buyer's Guide download (lead magnet)
Hosting, SSL, launch & handover

One price. Everything in. Bought à la carte, the interactive features alone would add ~$1,350 — here they're built into the template, so every future town launches fully equipped too.

Ongoing — your website partner

Your sites are built to bring in enquiries. This is how we keep them running, improving, and multiplying — without you ever having to think about the tech.

Website Partner · retainer

Your website guy, on call

Ongoing edits, updates, tweaks and advice across all your sites, plus hosting, SSL, security and backups — all handled. Priority turnaround, and a monthly check-in. Larger projects are quoted up front, so there are never any surprises.

Why it works

A website isn't "set and forget" — one person who already knows your setup means changes happen in hours, not weeks, and you never pay by the hour for every small fix.

$349+ GST /mo
Month-to-month
Suburb site subscription
$149+ GST
per town / mo

Each new town gets its own dedicated, fully-loaded site — spun from your template and kept live, maintained and found on Google. Add towns whenever cash flow allows; no lock-in.

Why it works

Because every town is built from one template, each new site is fast and inexpensive to launch — so you expand across Gippsland at your own pace instead of paying thousands per site.

Local SEO growth · optional
+$150+ GST
per town / mo

For the towns you want to push hardest: Google Business Profile optimisation, local citations, fresh local content each month, and a monthly ranking & traffic report.

Why it works

A great page still needs to be found. Local SEO moves a town up the results — and unlike ads, that traffic keeps coming without paying per click.

Getting started: month one is $349/mo (covers your three launch sites and puts me on call). Add a town anytime for $149/mo — no big bills, no lock-in. Small changes are included; larger projects are always quoted first.

Optional add-on
Seasonal campaign page
$400+ GST
per season

A refreshed spring/summer campaign page — new hero, seasonal offer and copy timed to when lawn-care demand peaks — swapped in and out each season.

Why it works

Demand for mowers spikes as grass starts growing. A page built around that moment ("book before spring") converts better than a static site, and gives you a reason to run seasonal ads against it.

Everything else — the guided form, calculator, checker, quiz, WhatsApp, reviews, FAQ and buyer's guide — is already included in the build. The seasonal page is the only extra, because it's fresh work each season.

Next steps

Ready to boost your backyard business?

We already know your brand and how you work — so we can move fast, and the templates are built. Approve this proposal and we'll lock in a start date. A 50% deposit gets us underway, with the balance due on launch.